Portfolio
GoodBrews Coffee Go-To-Market Strategy Optimization
Designed & tested GoodBrews' improved go-to-market strategy, achieving a 430% boost in website traffic and growing social media followers by 210%, emphasizing their stance as a top choice for ethical coffee lovers online.
Open-Source AI Strategy for IBM Z/LinuxONE Platforms
Strategically integrated a robust open-source AI strategy into IBM's Z/LinuxONE platforms, elevating their AI capabilities with open source frameworks such as TensorFlow's and BentoML frameworks. This decisive action strengthened IBM's foothold in the open-source AI domain, laying a solid foundation for the AI-driven IBM z16's successful introduction to key financial and healthcare clients.
Future Demands: Establishing Strategic Foresight and Innovation Research Group & Practices IBM Systems
Established IBM's Future Demands initiative, enabling strategic foresight within IBM Systems’ lengthy product cycles. This pioneering approach seamlessly blended product management with predictive research, forecasting market needs in AI, security, and infrastructure, ensuring IBM's agility and leadership in emerging technologies.
IBM Data & AI on Z Go-To-Market & Sales Funnel Analysis & Optimization
Streamlined IBM's AI sales funnel by eliminating bottlenecks and redundancies, ensuring a more seamless customer journey. Through comprehensive insights and strategic restructuring, we outlined a clear path to success, empowering sales teams and enhancing the overall buying experience.
IBM Quantum Computing Market Investigation & Strategic Partnership Proposals
Led transformative market research bridging IBM Z and Quantum technology, catalyzing three groundbreaking initiatives and directly influencing the quantum-safe encryption debut in IBM's z16 launch.
Organization Optimization – Attrition Analysis & Risk Mitigation for IBM Systems Clients
Revitalized IBM Systems client retention strategy by pinpointing attrition triggers and architecting tailored solutions, culminating in reduced attrition during z15 and z16 launches and bolstered satisfaction during renewal phases.