Portfolio
GoodBrews Coffee Go-To-Market Strategy Optimization
Designed & tested GoodBrews' improved go-to-market strategy, achieving a 430% boost in website traffic and growing social media followers by 210%, emphasizing their stance as a top choice for ethical coffee lovers online.
Future Demands: Establishing Strategic Foresight and Innovation Research Group & Practices IBM Systems
Established IBM's Future Demands initiative, enabling strategic foresight within IBM Systems’ lengthy product cycles. This pioneering approach seamlessly blended product management with predictive research, forecasting market needs in AI, security, and infrastructure, ensuring IBM's agility and leadership in emerging technologies.
IBM Data & AI on Z Go-To-Market & Sales Funnel Analysis & Optimization
Streamlined IBM's AI sales funnel by eliminating bottlenecks and redundancies, ensuring a more seamless customer journey. Through comprehensive insights and strategic restructuring, we outlined a clear path to success, empowering sales teams and enhancing the overall buying experience.
Organization Optimization – Attrition Analysis & Risk Mitigation for IBM Systems Clients
Revitalized IBM Systems client retention strategy by pinpointing attrition triggers and architecting tailored solutions, culminating in reduced attrition during z15 and z16 launches and bolstered satisfaction during renewal phases.