Designed & tested GoodBrews' improved go-to-market strategy, achieving a 430% boost in website traffic and growing social media followers by 210%, emphasizing their stance as a top choice for ethical coffee lovers online.

Streamlined IBM's AI sales funnel by eliminating bottlenecks and redundancies, ensuring a more seamless customer journey. Through comprehensive insights and strategic restructuring, we outlined a clear path to success, empowering sales teams and enhancing the overall buying experience.

Led transformative market research bridging IBM Z and Quantum technology, catalyzing three groundbreaking initiatives and directly influencing the quantum-safe encryption debut in IBM's z16 launch.

Revitalized IBM Systems client retention strategy by pinpointing attrition triggers and architecting tailored solutions, culminating in reduced attrition during z15 and z16 launches and bolstered satisfaction during renewal phases.