AI Application for Real Estate Sales: Product Roadmap & Development Strategy

Client:
Confidential

Project Date:
August 2023

Objectives:
Design a strategic framework for the client’s AI-driven application tailored for their specific use case in the real estate industry, optimizing for user-experience, product integration into current market players’ platforms, and limited development resources. Draft a coherent development roadmap for the product's phased releases.

Situation & Tasks:
The real estate market is notoriously complex, with multiple variables impacting sales. The client sought to deploy proprietary AI agents to simplify the sale-to-close pipeline.

Actions:

• Industry Research: Conducted extensive research on the real estate market's nuances, identifying pain points, challenges, and areas where the client’s proprietary AI agents could provide significant value.

• Design Workshop: Organized a collaborative design thinking and product workshop with the team to brainstorm ideas, identify customer pain-points, explore potential impacts addressed by planned functionalities, define the application's core features and user experience, and generate consensus among the team members.

• Feature Prioritization: Identified 'must-have', 'nice-to-have', and 'future prospect’ features, ensuring faster time-to-market without compromising the core application’s functionality and user experience.

• Development Blueprint: Created a phased development roadmap detailing the AI application's evolution, from foundational features to more advanced functionalities, along with timelines and resource allocation.

Results:
With a clear development roadmap, flexible product strategy, and team consensus, the client was equipped to move forward confidently, set to revolutionize the real estate sales process with their innovative application